A GREEN tech specialist is hoping to raise awareness over the environmental impact of food after enhancing their new app.

It’s Lolly, which is based in Braintree, has launched a carbon food scoring fearure in its app.

It is designed to help customers to understand the carbon impact of the food and drinks they order.

The carbon food scoring tool is able to calculate the Co2e value for each product with a visual scale to help people.

The business say these measures help customers understand the impact their food choices make on the planet.

They are advised, as an example, that an enchilada comes in at a score of 50 Co2e, whereas fish and chips are rated very high at 300.

It's Lolly boss Peter Moore said: “Just as it has become mandatory for some businesses to clearly and prominently display calorie counts, at the point of choice, it could only be a matter of time before sustainability measures are a ‘licence’ to operate.

“In which case, we’re helping our hospitality customers get ahead of the game.

“With the UK Government’s drive to slash carbon emissions by 78 per cent by 2035 and reach net zero by 2050, businesses are under increasing scrutiny and will be subject to ever-stricter regulatory requirements, not only to measure and report on their energy use, but to report on how they plan to decarbonise.

“Over the last few decades, we have moved from brands that ‘look good’ to brands that ‘do good’. Ethical consumerism in the food sector is growing and now wider society expects brands to act as corporate citizens and demonstrate how they play their part in finding solutions that add care of the planet and people to their measures of success.

“Once the consumer has all of the CO2e facts they can decide how they manage their carbon scores, giving them choice. Harnessed well, this will enable hospitality providers to align with their customers’ preferences and demonstrate how they are playing their part as corporate citizens, and in turn, they’ll experience greater levels of customer loyalty.”