TWO new brands have joined the retail line-up at Braintree Village.
American outdoor brand, Columbia, opened last week at the popular outlet.
This will be followed by global beauty brand, Rituals, which is due to open on October 17.
Columbia can be found opposite Calvin Klein, with Rituals situated next to Reiss.
Sportswear brand Columbia uses “industry-leading technologies to create innovative products which stand the test of time and can be used in any climate”.
The store at Braintree Village is the brand’s only branch in Essex and stocks a range of menswear and womenswear clothing, shoes and accessories, including limited edition items.
Marcel Misere, retail director, Europe at Columbia said; “We are currently seeing an incredible performance across our locations internationally in terms of like-for-like sales.
“We will continue to build on this momentum and further our reach in Europe with new stores over the coming years.”
Rituals is a cosmetic brand “dedicated to sustainable and personal wellbeing in the luxury beauty industry”.
The brand aims to “transform everyday routines into more meaningful moments”.
The new store at Braintree Village will stock the brand’s full selection of body products and home fragrances as well as makeup, perfumes and sunscreens.
The news of Columbia and Rituals’ openings comes as BOSS announces its relocation to a larger space opposite Moss Bros.
The new, larger store will stock an extensive range of menswear including casual clothing, suits, shoes and accessories and is set to open on October 4.
“With an array of beautifully curated home and body products on offer, Rituals is bound to be a hit among our guests.
"Their arrival will really enhance our home and beauty offering here at Braintree Village, and with a range of apparel for everyday wear and specialist outdoor activities, there is something for everyone at Columbia.
“The arrival of both brands is perfectly timed ahead of the festive season, with Christmas shoppers sure to find fantastic gifts in both stores.”
For more information visit braintree-village.com/
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